About Us

Bruce Hearon

Bruce has been an entrepreneur for over two decades and enjoys building his businesses through strong, loyal relationships. He established his own financial planning firm, Hearon Advisory Group, in 1998 with locations in Venice and Sarasota. As an experienced Registered Investment Advisor, he has always believed that real estate is one of the best investments you can own over time. One of his future goals, is to teach investors how to invest their “tax qualified” funds (i.e.; IRA, 401K, 403B,etc.), directly into alternative investments like real estate.

Bruce focuses mostly with sellers. His approach with his real estate customers is the same as his financial clients, be honest, transparent, and a true fiduciary, always with integrity. “What I love most about Coldwell Banker, is the true spirit of a team environment, where people want to succeed and will work together and help each other to accomplish their goals!” Bruce has taught many real estate classes within his local market. He always has a clear understanding of his seller’s goals, and the financial impact on maximizing their home value. Bruce wrote a book called, “SOLD” to provide guidance to home sellers through the selling process. He has a PSA (Price Strategy Advisor) and SFR ( Short Sales & Foreclosure) designation.

Bruce’s pride and joy are his two children. His oldest, Brittany obtained her PHD in psychology from the University of South Florida Tampa. His youngest Lauren, a Florida State graduate, received her MBA in Human Resources from the University of Tampa and currently a manager with Raymond James Financial Services in college recruiting.
Before he entered the financial and real estate industry, he was a professional ice-skater with Ice Capades and Holiday on Ice in Europe. He was one of the first skaters ever to do a “back-flip” on ice. Bruce is very much looking forward to the next stage of his life…being a grandfather.

Michelle Hearon

For over two decades, Michelle has been a full-time resident of the Florida Suncoast. With experience handling a multitude of real estate transactions throughout Sarasota and Manatee counties, Michelle brings to her clients a wealth of knowledge regarding all of the unique communities that make the Suncoast one of the most desirable places to live in the U.S. Whether you are a first-time home buyer or a seasoned investor, Michelle will be your real estate partner every step of the way.

As a business owner of a financial advisory services firm, Michelle understands the importance of building and sustaining relationships with clients. Michelle prides herself on delivering unparalleled service and her attention to detail is unmatched. Because purchasing and selling a home can be emotionally daunting, Michelle’s goal is to ensure her clients have the best experience possible while achieving optimal results.

Michelle is passionate about giving back to her local community as well as national nonprofit organizations. She is currently an auxiliary member of SPARCC, a member of the Sisterhood of Good, and regularly supports Children’s Miracle Network, Make-a-Wish Foundation, St. Jude Children’s Research Hospital, and Cystic Fibrosis.

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